Rich Results
Also known as: Rich snippets
What is Rich Results?
Rich results enhance search listings beyond the plain title, URL and description. Examples include review stars, product details and recipe information. Each supported feature has its own rules; valid schema.org markup alone does not establish eligibility. FAQ and HowTo rich results have been retired.
They do not guarantee ranking or click-through improvements. Eligibility requires supported, guideline-compliant markup that reflects visible content; Google still decides whether to display an enhancement.
You can preview eligibility with Google's Rich Results Test and monitor them in Search Console's enhancement reports.
Why it matters
Supported enhancements can change how a listing appears; display and click-through gains are not guaranteed.
Rich Results — FAQ
How do I get rich results?
Add valid structured data (JSON-LD) for a supported type — FAQ, Product, Review, HowTo, Recipe, Event — that matches your visible content, then validate with Google's Rich Results Test.
Do rich results improve rankings?
Not directly, but they lift click-through by making your listing larger and more informative, which can indirectly help performance.
Related terms
Structured Data (Schema Markup)
Structured data is machine-readable code (usually JSON-LD) that labels page content so search and answer engines understand it precisely.
Featured Snippet
A featured snippet is the boxed answer Google pulls to the top of results (position zero), extracted from a page that answers the query concisely.
Search Intent
Search intent is the goal behind a query — informational, navigational, commercial, or transactional — that a page must match to rank.
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