Rich Results
Also known as: Rich snippets
What is Rich Results?
Rich results are search listings enhanced beyond the plain title, URL, and description — review stars, product prices and availability, FAQ accordions, how-to steps, recipe cards, event dates, and more. Google generates them from valid structured data (schema.org) on the page.
They don't directly raise rankings, but they increase visibility and click-through by taking more space and answering intent in the SERP. Eligibility requires correct, guideline-compliant markup that reflects visible page content.
You can preview eligibility with Google's Rich Results Test and monitor them in Search Console's enhancement reports.
Why it matters
They make your listing bigger and more clickable without ranking higher.
Rich Results — FAQ
How do I get rich results?
Add valid structured data (JSON-LD) for a supported type — FAQ, Product, Review, HowTo, Recipe, Event — that matches your visible content, then validate with Google's Rich Results Test.
Do rich results improve rankings?
Not directly, but they lift click-through by making your listing larger and more informative, which can indirectly help performance.
Related terms
Structured Data (Schema Markup)
Structured data is machine-readable code (usually JSON-LD) that labels page content so search and answer engines understand it precisely.
Featured Snippet
A featured snippet is the boxed answer Google pulls to the top of results (position zero), extracted from a page that answers the query concisely.
Search Intent
Search intent is the goal behind a query — informational, navigational, commercial, or transactional — that a page must match to rank.
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