SEO by industry
The same tactics do not work in every industry
A dental practice competes in a map pack. A SaaS company competes on comparison pages. An accounting firm competes against a filing deadline. Each playbook below covers how that vertical actually searches, what to publish in what order, whether local SEO decides the outcome, and the accuracy bar the content has to clear before it goes live.
SEO for healthcare
A healthcare SEO strategy that respects YMYL rules: what to publish, how local search decides who wins, and where automation genuinely helps.
SEO for dentists
Dentist SEO built around how patients really search: emergency terms, procedure costs, insurance questions and the local map pack that decides bookings.
SEO for restaurants
Restaurant SEO that matches how people search for food: near-me queries, cuisine plus neighbourhood, menus, hours and the map pack that drives walk-ins.
SEO for accountants
SEO for accounting firms: which service and niche searches convert, how deadline seasonality works, and the accuracy bar financial content has to clear.
SEO for real estate
Real estate search engine optimization for agents and brokerages: neighbourhood pages, buyer and seller intent, and why portals do not have to win everything.
SEO for saas
A SaaS SEO strategy that maps content to the funnel: jobs-to-be-done, alternatives and comparison pages, integrations, and programmatic pages worth indexing.
Read the playbookSEO for startups
SEO for startups with no domain authority and no budget: how to pick winnable keywords, what to publish first, and when hiring an SEO agency makes sense.
Read the playbookSEO for law firms
Law firm SEO for competitive practice areas: practice plus location pages, question content, ethics rules and the review bar legal content has to clear.
SEO for dermatologists
Dermatology SEO across two audiences: medical patients searching conditions and cosmetic clients comparing treatments, prices and providers locally.
SEO for chiropractors
Chiropractor SEO focused on where patients actually convert: pain and injury searches, condition pages, reviews and the local map pack that fills the diary.
SEO for home services
SEO for plumbers, electricians, HVAC and roofing: emergency intent, service plus suburb pages, seasonal demand and the local signals that win the call.
SEO for ecommerce
Ecommerce SEO that fixes the real problems: thin product copy, duplicate category URLs, faceted navigation, and buying guides that capture pre-purchase search.
Read the playbookA note on YMYL industries
Healthcare, dentistry, dermatology, chiropractic, legal and financial content is classed as Your Money or Your Life. Search engines hold it to a higher accuracy and expertise bar, and readers can be harmed by mistakes. Auto SEO can draft, structure, optimise and schedule that content — it cannot supply the qualified review those fields require, and no tool honestly can. Every playbook above states exactly where a human professional has to sign off.
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