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40 free SEO tools

Audit a page, size up a keyword, fix your meta tags, check what crawlers can reach, and see whether AI answer engines can cite you. No account, no email gate, no trial clock.

Most of these run entirely in your browser. The ones that need live data use public sources — the Chrome UX Report, RDAP, Google Autocomplete — and each tool names its source on its own page. Where a number is an estimate rather than a measurement, we say so and show the formula.

Audit & scores

Explore selected page checks, provider metrics, available Chrome field data, and registration records.

Keywords

Explore keyword ideas, estimates, combinations and phrase counts for further research.

Content & meta

Write the parts that decide whether a ranking turns into a click — titles, descriptions, headlines, and readable copy.

Technical & schema

The crawl-and-index layer: headings, crawler rules, sitemaps, canonicals, and structured data.

AI visibility

Review selected crawler rules and page-structure signals; these tools do not measure AI citations.

Free SEO tools — questions

Are these SEO tools really free?

Yes. Every tool on this page runs without an account, a credit card, or a trial timer. Most compute entirely in your browser; the handful that need live data — authority, traffic, Core Web Vitals, domain age, keyword suggestions — call free public sources such as the Chrome UX Report, RDAP, and Google Autocomplete. They exist because people who find them useful sometimes go on to use Auto SEO.

Do I need to sign up to use them?

No. There is no signup, no email gate, and no usage cap on the client-side tools. The tools backed by an API are rate-limited per IP to keep them available for everyone, which in practice means a short pause only if you run dozens of checks in a minute.

Which free SEO tool should I start with?

Run the SEO Score Checker on your most important page for a 22-point on-page audit, then the Googlebot Checker to review robots policy for the page. If nothing is broken technically, move to the keyword tools — a page that will not rank is more often mistargeted than technically broken.

Is my data uploaded when I use these tools?

The generators and analysers that work on pasted text — keyword density, readability, headline scoring, bulk meta checking, schema generation — run entirely in your browser and send nothing anywhere. The tools that check a live URL necessarily fetch that URL server-side, and the page content is not stored.

How accurate are the tools that report data?

Each tool names its source on its own page. Where a number is a measurement — Core Web Vitals field data, registration dates, Chrome popularity tiers — it comes straight from the public dataset that produced it. Where a number is an estimate, such as keyword difficulty or SERP pixel widths, we label it as one and publish the formula instead of presenting a model output as a fact.

Do these tools work for AI search as well as Google?

Several are built for it. The AI Visibility Checker, AI-Answer Readiness Checker, Agent Ready Score, and llms.txt Generator review robots policies, page structure or discovery documents; these checks do not establish actual crawler access or citations, and the Googlebot Checker evaluates GPTBot, ClaudeBot, and PerplexityBot alongside the search crawlers.

Want all of this automated?

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