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SEO ROI calculator
Explore a hypothetical traffic change using your own costs and conversion assumptions. This calculator does not predict traffic, sales or AutoSEO results.
Enter all six values within the indicated ranges to see your scenario. Costs and visitors must be non-negative; rates and margin range from 0 to 100%, and traffic change can be as low as −100%.
ROI = (incremental revenue × gross margin − SEO investment) ÷ SEO investment. The scenario keeps conversion rate, order value and margin constant. Include relevant SEO costs; account for taxes, other expenses and changing results separately.
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