Free SEO templates · No signup
Free SEO templates you can fill in right here
Six working templates for the documents SEO actually runs on: the strategy, the ninety-day plan, the roadmap, the content brief, the content audit and the keyword sheet. Every one is editable in the browser, exports as Markdown or CSV, and comes with a guide explaining how to fill each section and where teams usually get it wrong. No account, no email, no watermark.
SEO strategy template
The whole strategy on one page — goals, baseline, audience, keyword clusters, technical foundations, content plan, authority, measurement and risks.
SEO plan template
Objectives, KPI targets and a month-by-month workstream plan with owners, deliverables and deadlines. The scheduling layer under your strategy.
SEO roadmap template
A now / next / later roadmap for SEO initiatives, with effort, impact, dependencies and status — the view that survives a stakeholder meeting.
Content brief template
Everything a writer needs before the first sentence: keyword and intent, the angle, a section-by-section outline, links, sources, meta and the CTA.
Content audit template
Inventory every URL, score it against real performance data, and give every row a decision, an owner and a date. Exports as CSV.
Keyword research template
A working sheet for keyword research: clusters, intent, volume, difficulty, SERP features, target URL, priority and status. Exports as CSV.
Which template do you need?
They are designed to be used in order, but each stands on its own. Start with the SEO strategy template if nobody has written down what you are trying to achieve or which topics you intend to own. Move to the SEO plan template when the strategy is agreed and the problem is that nothing has dates or owners on it. Use the SEO roadmap template when the question you keep being asked is not what you are doing but when you will get to something else.
The other three are execution artefacts. The keyword research template turns a raw export into clusters that each map to exactly one page, which is the single best defence against your own pages competing with each other. The content brief template makes sure every page is written against a specification rather than a vibe. And the content audit template is what you reach for once there are enough published pages that some of them are quietly working against the rest.
Frequently asked questions
Are these SEO templates really free?
Yes. Every template on this page is free to use, with no signup, no email gate and no trial. They run entirely in your browser, so nothing you type is sent to a server, and you can copy the finished document as Markdown or download it as a file.
What SEO templates do I actually need?
Most teams need three: a strategy template that records the bets and the reasoning, a plan template that turns those bets into ninety days of dated work, and a content brief template so every page gets written against a specification. Add the content audit and keyword research templates once you have enough published pages to have made a mess.
Can I download these templates as a spreadsheet or a document?
Each template copies to your clipboard as Markdown and downloads as a .md file. The templates built around a table — content audit, keyword research, the roadmap and the plan schedule — also download as CSV, which opens directly in any spreadsheet application.
Do I need an account to save my work?
No. Your in-progress work is saved automatically to your own browser's local storage, so a refresh does not lose it. That also means it stays on the device you used — export the file if you want it somewhere permanent or want to share it.
What is the difference between an SEO strategy, a plan and a roadmap?
The strategy holds the decisions and the reasoning: which audience, which topic clusters, what you are choosing not to do. The plan turns those decisions into ninety days of scheduled work with owners and deadlines. The roadmap shows the longer sequence — what is being worked now, what comes next, and what is deliberately deferred.
Templates plan the work. Something has to do it.
These stay free whether or not you ever become a customer. Auto SEO is the paid part: it audits your site, researches keywords and content gaps, generates long-form drafts with headings, metadata, structured data and internal links, publishes to 13 CMS platforms on a schedule you set, and tracks search rankings alongside whether AI answer engines cite you. Link placements through our curated network are a separate, opt-in part of the product — the templates here stay free either way.
You have the plan. Now publish against it.
Audits, keyword research, drafting, structured data, publishing to 13 CMS platforms, and rank plus AI-visibility tracking — $89/month per site, cancel anytime.
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