Free SEO Tool
Schema Markup Generator
Generate JSON-LD that describes your page content. Supports FAQ, Article, Product, and more; search feature eligibility varies by type.
Review structured data before publishing
These are drafts, not eligibility validation. Match every value to visible content and check type-specific requirements. $39/mo per website; cancel anytime.
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What is a schema markup generator?
A schema markup generator produces the JSON-LD block that describes your page in machine-readable form - the vocabulary from schema.org that tells search engines this is an article with an author and a date, a product with a supplied offer price and currency, or a set of questions and answers. Pick a type, fill the fields, and the generator displays a JSON-LD draft. The copy action wraps it in a script tag; review the values and type-specific requirements before adding it to your page.
JSON-LD, and why it beats microdata
There are three ways to mark up a page - microdata and RDFa weave attributes through your HTML, JSON-LD sits in a single script block. Google recommends JSON-LD, and the practical reason is maintenance: markup that lives in one place does not break when a designer restructures the template, and it can be generated server-side from the same data that renders the page.
Place the script in the head or anywhere in the body; both work. What matters far more is that the values match what a visitor sees. Marking up a price of $19 while the page displays $29, or an aggregate rating with no reviews on the page, is a structured data violation and can trigger a manual action that removes rich results entirely.
Which types are worth the effort
Most sites need a handful, not the whole vocabulary:
- Organization or LocalBusiness on the homepage - name, logo, sameAs links to your profiles. This is what grounds your brand as an entity.
- Article or BlogPosting on editorial pages - headline, author, datePublished, dateModified.
- Product with an Offer on commerce pages - price, currency, availability. Required for shopping rich results.
- FAQPage where you genuinely have questions and answers visible on the page.
- HowTo for step-by-step instructions, BreadcrumbList for hierarchy, Event for anything with a date and a venue.
Rich results are eligibility, not entitlement
Markup must meet the requirements and policies for a supported search feature before it can be eligible for enhanced display. It does not guarantee it - Google decides per query whether to show a supported enhancement or a plain link; FAQ rich results ended in May 2026, and it has repeatedly pulled back rich result types across whole categories of site. Build markup because it makes your facts unambiguous, not because you are promised a visual upgrade.
Test every block before shipping. Google's Rich Results Test checks supported rich-result markup and reports detected items and issues; the Schema Markup Validator checks the syntax against the vocabulary regardless of whether Google supports that type. They answer different questions and both are worth running.
Structured data and AI answer engines
Structured data provides explicit descriptions of the entities and facts on your page. Keep prices, authorship, dates and business details consistent with the visible content. This tool does not test how an answer engine reads your page or whether it will cite you.
Valid JSON is only one check. Review the vocabulary, type-specific properties, factual accuracy and visible-content correspondence separately. Do not treat successful parsing as evidence of AI visibility or search eligibility.
Where this data comes from
The generator assembles a JSON-LD object from the fields you enter and displays a JSON draft in your browser. Copying wraps that draft in a JSON-LD script tag. It does not fetch your page or verify that the values match your visible content - that check is yours to make, and it is the one that matters most. Supported types follow the schema.org vocabulary; run the output through Google's Rich Results Test before deploying, to check supported search features. This tool does not certify eligibility.
Frequently asked questions
Does schema markup improve rankings?
Not directly. Google has said structured data is not a ranking factor in itself. Supported, guideline-compliant markup can make a page eligible for features such as review stars or product details. Display and click-through improvements are not guaranteed. Google stopped showing FAQ rich results in May 2026; FAQPage can still describe visible questions and answers.
Where should I put the JSON-LD script?
In the head is conventional and easiest to reason about, but Google reads JSON-LD anywhere in the document, including blocks injected by JavaScript once the page renders. Server-rendering it is safer: it removes any dependency on rendering succeeding, and it makes the markup visible to crawlers that do not execute JavaScript.
Can I use multiple schema types on one page?
Yes, and it is normal. An article page commonly carries BlogPosting, BreadcrumbList, and Organization at once. You can emit separate script blocks or nest the types in a single @graph. Keep each block internally consistent, and do not describe the same entity two different ways on the same page.
What happens if my structured data does not match the page?
It is a violation of Google's structured data policies. Marking up reviews you do not display, prices that differ from the visible price, or FAQs that do not appear on the page can lead to a manual action that removes rich results from the whole site. Never generate ratings or review counts you cannot show - the risk is real and the recovery is slow.
How do I test schema markup?
Run it through Google's Rich Results Test to check detected supported items and their issues, and the Schema Markup Validator for pure vocabulary validation. After deploying, watch the Enhancements reports in Search Console - they surface errors across all your pages, and compare the deployed markup with your source templates.
Is FAQ schema still worth adding?
FAQPage markup can describe questions and answers visible on a page, but Google stopped showing FAQ rich results in May 2026. Keep helpful answers for readers and ensure any markup matches them. FAQ schema is not required for Google AI Overviews and does not guarantee a citation or ranking improvement.
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